Okay, before you write me off as the lamest millennial in existence (oh hey universe, I see you), let me just say that I’ve become absolutely OBSESSED with fashion/wardrobes on This Morning. I’ll be getting ready for work and I’m scrolling on my phone while waiting for my coffee to brew, when BAM. Holly comes onto screen wearing a dress I need to screenshot or I HAVE TO WRITE DOWN WHERE THAT DRESS IS FROM SO I DON’T FORGET ABOUT IT, JOSIE!!!!! ! .
It kind of happened by accident. I ended up binge-watching TM during a sick day last year and was scrolling through social media doom-scrolling like anyone would. About halfway through the day I realised I wasn’t watching daytime television because it was terrifying, I was watching it to see what the presenters were wearing.
The first moment that struck me was Holly wearing this beautiful midi wrap dress. It looked expensive but effortlessly chic and I immediately wanted to recreate the look. I spent the rest of my day googling the outfit instead of watching TM and feeling better. .
Fast forward to present day and I literally have notifications on for This Morning because their stylists are doing something right. They’ve mastered the whole effortlessly chic thing that I’m always trying to emulate for my own content. They wear things that look good on camera (because trust, I’ve figured out what does and doesn’t translate) but aren’t too over-the-top for regular streetwear. .
My favourite part is they always seem to stay on-trend without looking like they rushed to Instagram and copied every micro-trend the teenage bubble teefappers are shouting about this week. Holly may wear wide-leg trousers because they’re in, but she styles them in such a way that doesn’t scream “I saw this on Instagram Story and ripped it off a 15-year-old.” . I even went as far as creating a full folder on my phone dedicated to screenshots of them wearing outfits I love.
My followers took notice too – anytime I post an outfit that’s obviously inspired by something one of the presenters are wearing, I always get way more engagement than I normally do on my try-on hauls. People can really relate to that higher-end, but still accessible aesthetic. . My new style ICON is Josie Gibson.
She rocks colours and prints like a boss instead of worrying about it looking “costumey” and isn’t afraid to show off her body. Last month she wore this AMAZING cobalt blue jumpsuit and I about TEXTED MY ROOMMATE RIGHT THEN AND THERE to tell her I needed to find it. Turns out it was a designer one from Karen Millen.. at around £200. .
But low-key Jennifer thanked me because I found the EXACT SAME THING at New Look for forty pounds. The sleeves, the fit around the waist, how the top sweeps around to one side – literally everything about it was the same except the price. I wore that jumpsuit out to a rooftop dinner with friends last weekend and received more compliments than any other outfit I’ve owned in years.
Someone even asked me where I got it from and I got to tell them it was from New Look. The high street is doing TOO GOOD of a job copying things these days. . Another thing they’re doing right is that they know their audience.
None of these looks are you’d ever see walked down a runway or on a model during New York Fashion Week. They’re beautiful outfits that normal women with jobs and kids can actually wear. They think of that stuff – school runs, office days, grabbing coffee with friends.
Things that “fashion” forget about because they probably don’t have to do those things when they’re wearing a designer outfit ten times a day. . I’ve found myself trying to incorporate more of that type of energy into my own content because why am I posting another haul of clothes I’ll only wear once for pictures? My followers don’t need to see that.
They need to see how you can stay on-trend and still look put-together without sacrificing comfort. Better yet, these women do it better than some actual “Instafashion” bloggers. . Dermot is also killing the casual game if you have a boyfriend or husband that could use some style advice.
I love how he pairs well fitted trousers with good knitwear and the occasional blazer, but never to the point that he looks overdressed. I bought my ex boyfriend a jumper that looked eerily similar to one Dermot wore on the show not too long ago and it was the FIRST TIME HE’D EVER RECEIVED COMPLIMENTSON HIS STYLE. . Same with accessories.
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Holly always has these statement earrings on that look so expensive, but are easily found anywhere. Literally Tiffany showed up in my emails yesterday with these pearl drop earrings that are IDENTICAL to a pair Holly wore a few months ago, except hers was probablycétera Judith Leiber hoops that she got for upwards of $300. Mine were £15 from Accessorize and I wear them non-stop. .
Literally within days of them airing a new episode I’ll get ads from Zara and H&M in my email advertising pieces that are suspiciously similar to things they wore on the show. It’s not even sublte anymore. I’ve received emails that literally say “AS SEEN ON THIS MORNING” in the subject line.
These women have accumulated enough influencial pull where brands know they’re watching. . I also really love how they dress for each of their body types in a non-creepy way. When Alison Hammond is sub ining, they know her body type and buy her clothes that really celebrate her curves.
Flowy dresses, cute statement pieces that will always photograph well. Confidence is sexy and they know how to dress her in a way that makes her feel confident, instead of trying to hide behind baggy clothes. . Not to mention this whole aesthetic is a lot more sustainable than what I usually talk about.
Rather than trying to slap new trends out every single week, they take classic silhouettes and pair them with trendy details. A great midi dress, a well fitted blazer, statement earrings. Things you can wear over and over again versus buying things you only wear for a post and then what. .
Honestly, I’ve changed the way I shop for myself since realising my obsession. Rather than trying to buy every trend I see pop up on TikTok that week, I ask myself if I could rewear this somewhere besides in front of my camera. Can I wear this to take outfit pics but also dinner with my friends?
Will this hold up after being worn for a full day but also photograph well? The This Morning trend-test, if you will. . I found a dress that Rochelle wore last summer that I loved and spent way too much money trying to find again.
It was this white broderie anglaise dress that ended up being some stupid- London brand that retailed for ?400. Then I found the EXACT SAME DRESS at Warehouse in their sale for £45. I wore that dress THREE TIMES that summer and each time I received comments on how much it “cost”. .
Look, I’m sure it’s odd that a 24 year old “in touch with youth culture” fashion blogger is getting style inspiration from daytime tv. But hear me out. These women understand that although people want to look good on Instagram, they’re still going to wear the same clothes to work and when they’re not filming content.
They know they have to adapt to what their audience is buying but also STYLE them in a way that translates well on camera. . Their stylists also clearly know how social media works. Like, they’re not trying to create content for This Morning but damn if they don’t when it comes to styling these women.
Certain proportions ALWAYS look good on camera. Certain colours will pop but not be overwhelming. They always wear things that look high-end without ACTUALLY spending hundreds of dollars on something. .
Skills I’ve taken and applied to my own content for sure. My followers have even reached out to me asking where I’ve got inspiration from for more wearable outfits vs the trendy ones. And of course I tell them!
There’s no shame in drawing inspiration from others, even if they’re making clothes only models can afford/fit into. I’m proud of my newfound obsession. Thanks, This Morning.
Don’t ever change.
