Why I’m Done with Clean Girl Perfection and You Should Be Too
Okay so I was at dinner party slash tacos and wine at my friend Jess’s place but we’re going with dinner party because it felt fancy enough that we used…
How I Fixed My Entire Wardrobe Without Buying Anything (The Mom Hack That Actually Works)
I was in Target last Tuesday. Trying on jeans. As I was standing in one of those awful fluorescent Target changing room mirrors, I looked at myself and thought I…
I’ve Been Shopping for Clothes at Home Stores (And You Should Too)
Hi guys, so I have a story for you about maybe the most shameful thing I’ve worn in recent history. And trust me when I say that I’ve worn some…
Why French Girls Always Look Better Than Me (And The Stupidly Simple Trick I Finally Figured Out)
Here’s the thing: I’ve spent years trying to understand why French girls always look cool and put-together, while I’ve never been able to replicate their style. OK, let’s be real:…
The Returns Section Shopping Hack That Changed How I Think About Fashion
Consider this your unofficial FIDSTORY fashion designer guarantee: I will now get furious texts from stylist friends when this posts. But y’know what? Newsflash: I’m terrible at keeping secrets that…
The One Outfit Formula That Never Fails Me (And Why It Actually Matters for Sustainable Style)
Hang with me here. I know what you’re thinking because I used to think it too. How can someone who writes about sustainable fashion be advocating regularly wearing the same…
Why I’m Having an Existential Crisis About Getting Dressed Every Morning
It’s Thursday morning and I’m running to make the lift in my building when the doors open again with my neighbour rushing in behind me. Sarah, who lives on the…
Five Pieces, Thirty Outfits: How My Fashion Crisis Taught Me Everything About Smart Shopping
My bedroom floor looked like a homicide scene last October. Instead of bodies silhouetted with chalk, there were piles of clothes strewn about. Literal piles. Mountains. Cliffs. Seven years’ worth…
The ‘Mom’ Trend Gen Z Has Completely Reinvented
I discovered my mum’s collection of fanny packs last month while digging through her closet; you read that right, collection. I didn’t stop at one or two. She had an…
Why the Smart Girl Aesthetic Actually Works (And How to Do It Without Looking Like You’re Cosplaying)
Okay fine: The vibe right now is that everyone wants to look like they have a PhD in art history. And I will admit: I am absolutely here for it.…