A keyhole dress lives or dies on the placement and the finish of that cutout. Done well, it sits at the sternum or just below the collarbone, edged with a clean bound seam or a discreet button and loop, and it reveals a slice of skin rather than a slab. Done badly, the opening gapes, pulls sideways when you move, or sits so low that it becomes the only thing anyone notices. The good ones are engineered, not just cut with a hole in the front, with the fabric around the keyhole structured enough to hold its shape through a full day rather than folding in on itself the moment you sit down.
Fabric weight matters more here than in almost any other dress style. A keyhole in something too thin looks unfinished, the edges curling and the shape collapsing.

Look for a crepe, a ponte, a substantial jersey or a stiffer cotton poplin, something with enough body that the neckline reads as a deliberate architectural detail rather than an accident of a cheap pattern. The best versions also get the proportion of the rest of the dress right around it, because a keyhole competing with a plunging back or a thigh split just reads as trying too hard.

One point of interest, confidently placed, is the whole discipline.
Styling one is largely about restraint elsewhere. Keep jewellery minimal at the neck, a fine chain or nothing at all, and let the cutout do the talking. A blazer worn open rather than buttoned respects the shape without hiding it, and a longline coat thrown over the top makes the dress function for daytime, from a lunch to an afternoon at a gallery, before it goes anywhere after dark. For evening, a slim heeled sandal and a small structured bag keep the silhouette narrow and considered rather than fussy.
Occasion wise, this is a dress for the moment when you want a bit of nerve without full exposure, a date, a party, a dinner where the room will be warm and the lighting kind. It suits people who want one clear focal point rather than a dress that asks for attention everywhere at once. Buy it in a fabric that holds its shape, check the closure sits flat against the skin, and it earns its place well beyond a single wear.
Top Picks
MADISON’S PICK
CHICSEW TRADING CO., LIMITEDChicsew Stunning Keyhole Cape Sleeve Sequin Mother of The Bride Dress Long Chiffon Elegant Formal Gown
$169.99 CHICSEW TRADING CO., LIMITED
DIANE’S PICK
ZEAGOOModern Classy Keyhole Neckline Satin Sleeveless Dress
$39.99 ZEAGOO
QUINN’S PICK
EGO (US & CA)Bandeau Keyhole Cut Out Ring Trim Detail Maxi Dress In Multi Stripe, Women's Size US
$37.00 EGO (US & CA)
CLAIRE’S PICK
ANTHROPOLOGIE (US)The BHLDN Short-Sleeve Keyhole Maxi Dress $299.93
$209.95 ANTHROPOLOGIE (US)
SYDNEY’S PICK
LOFTLoft Petite LOFT Beach Palm Hook Keyhole Maxi Dress $120.00
$72.00 LOFT
CHICSEW TRADING CO., LIMITEDChicsew Stunning Keyhole Cape Sleeve Sequin Mother of The Bride Dress Long Chiffon Elegant Formal Gown
$169.99 CHICSEW TRADING CO., LIMITED
ZEAGOOModern Classy Keyhole Neckline Satin Sleeveless Dress
$39.99 ZEAGOO
SHOPBOPFRAME The Crochet Keyhole Dress Black
$598.00 SHOPBOP
CHICSEW TRADING CO., LIMITEDChicSew Keyhole Neck 3/4 Sleeve Beaded Chiffon Sheath Floor-Length Mother of the Bride Dress
$149.99 CHICSEW TRADING CO., LIMITED
CHICSEW TRADING CO., LIMITEDMother of The Groom Dress Keyhole Neck Long Sleeve Chiffon Tea-Length A-Line Gown
$139.99 CHICSEW TRADING CO., LIMITED
DANCEWEAR SOLUTIONSKeyhole Front Fringe Dress - Black - Intermediate Child - Dance Dress D10969
$67.95 DANCEWEAR SOLUTIONS
SHOPBOPMINKPINK Marisol Keyhole Mini Dress Butter Seashells
$129.00 SHOPBOP
PLANET BLUE CORPCriss Cross Keyhole Mini Dress - ST1006 - Black / Small
$27.00 PLANET BLUE CORP
EGO (US & CA)Bandeau Keyhole Cut Out Ring Trim Detail Maxi Dress In Multi Stripe, Women's Size US
$37.00 EGO (US & CA)
ZAPAKA VINTAGE, INC.Burgundy Keyhole 50s Dress
$65.99 ZAPAKA VINTAGE, INC.
RENT THE RUNWAYPeter Som x RTR Keyhole Detail Dress Black-multicolored-print
$293.00 RENT THE RUNWAY
EGO (US & CA)Keyhole Cut Out Ruched Detail Flippy Hem Mini Dress In Black Devore, Women's Size US
$54.00 EGO (US & CA)
HAMPDEN CLOTHINGDouble Keyhole Dress
$990.00 HAMPDEN CLOTHING
DANCEWEAR SOLUTIONSKeyhole Front Fringe Dress - Emerald - Large Child - Dance Dress D10969
$67.95 DANCEWEAR SOLUTIONS
DANCEWEAR SOLUTIONSKeyhole Front Fringe Dress - Red - XL Adult - Dance Dress D10969
$72.95 DANCEWEAR SOLUTIONS
HUGO BOSSBOSS Crepe dress with keyhole neckline - Dark Purple Women's Business Dresses
$549.00 HUGO BOSS
ZAPAKA VINTAGE, INC.Glitter Keyhole Back Prom Dress
$112.69 ZAPAKA VINTAGE, INC.
RENT THE RUNWAYThe Good Journey Easy Maxi Dress With Keyhole Detail White-grey-print
$83.00 RENT THE RUNWAY
−50%
OLD NAVYPowerSoft Keyhole Athletic Dress$54.98
$27.49 OLD NAVY
−67%
LOFTLoft Petite Knotted Keyhole Midi Halter Dress$90.70
$29.93 LOFT
−45%
LOFTLoft Petite Embellished Keyhole Mini Dress$119.98
$65.99 LOFT
−40%
LOFTLoft Petite LOFT Beach Palm Hook Keyhole Maxi Dress$120.00
$72.00 LOFT
−52%
GUESSGUESS Sofie Keyhole Sweater Dress$157.33
$75.52 GUESS
−21%
GUESSGUESS Cynthia Keyhole Maxi Dress$178.22
$140.79 GUESS
−30%
ANTHROPOLOGIE (US)The BHLDN Short-Sleeve Keyhole Maxi Dress$299.93
$209.95 ANTHROPOLOGIE (US)