Top Picks

GEMMA’S PICK
MILANOOWhite Satin Women Maxi Dress - Elegant Silk Style Cowl Neck Backless Sleeveless Gown - Summer Evening Party Prom 2026
ÂŁ31.14
ÂŁ15.57 MILANOO
LEANNE’S PICK
DOROTHY PERKINSCoast Honoured Sleeveless Cowl Neck Satin Maxi Bridesmaid Dress In Emerald
ÂŁ139.00
ÂŁ97.30 DOROTHY PERKINS

MAGGIE’S PICK
SUPERDRYSuperdry & Co Women's Velvet Long Sleeve Mini Dress Green / Deepest Green - Size:
ÂŁ59.98
ÂŁ29.99 SUPERDRY

ÂŁ45.00 DOROTHY PERKINS
ÂŁ88.24
ÂŁ45.00 DOROTHY PERKINS
How we pick
These picks came from Gemma, Leanne, Maggie, Aisha and Rosie, who each chose the one they'd happily wear themselves. That's the whole test really. Would we buy it, would we wear it more than once, and does it look like the photo once it arrives? We skip anything that looks cheap up close, cap how many pieces come from any one shop, and keep the list fresh as stock changes. We earn a small commission if you buy through our links, it never costs you more, and it never decides what gets picked.
We may earn a small commission if you buy through links on this page. It costs you nothing extra and helps keep the site running. How we make money
Under ÂŁ5014 pieces

DOROTHY PERKINS
Ax Paris Black And Orange Floral Print Cowl Neck Mesh Mini Dress
ÂŁ45.00 DOROTHY PERKINS
EGO
Extreme Cowl Neck Stud Detail Wrap Front Maxi Beach Dress In Blue Abstract Animal Print, Women's Size UK
ÂŁ7.00 EGO
EGO
Cowl Square Neck Detail Maxi Dress In Chocolate Brown, Women's Size UK
ÂŁ32.00 EGOPRETTYLITTLETHING
Wine Satin Extreme Cowl Neck Maxi Dress
ÂŁ9.00 PRETTYLITTLETHING
GODDIVA
Sequin Cowl Neck Midi Dress - Royal Blue by Goddiva
ÂŁ32.50 GODDIVA
EGO
Sale WatcherLong Flared Sleeve Extreme Cowl Neck Mini Dress In Orange Leopard Print, Women's Size UK
ÂŁ5.00 EGO

5cowl neck party dress on sale right nowSee them all →
EGO
Plunge Cowl Drape Front Mini Dress In White, Women's Size UK
ÂŁ6.00 EGO−45%

MILANOO
Metallic Cowl Neck Slip Dress For Women - Silver Sexy Cut Out Back Asymmetrical Midi Slit Dress - Summer Night Club Party 2026
ÂŁ26.89 ÂŁ14.79 MILANOO−45%

MILANOO
Cowl Neck Ruched Mini Dress For Women- Cream Sexy Long Sleeve Fringe Bodycon - Spring Cocktail Party 2026
ÂŁ28.31 ÂŁ15.57 MILANOO−50%

MILANOO
White Satin Women Maxi Dress - Elegant Silk Style Cowl Neck Backless Sleeveless Gown - Summer Evening Party Prom 2026
ÂŁ31.14 ÂŁ15.57 MILANOO−50%

SUPERDRY
Superdry & Co Women's Velvet Long Sleeve Mini Dress Green / Deepest Green - Size:
ÂŁ59.98 ÂŁ29.99 SUPERDRY−25%

MONSOON
Cali Cowl Neck Prom Dress Blue
ÂŁ45.00 ÂŁ33.75 MONSOON−30%

SUPERDRY
Superdry & Co Women's Devore Cowl Neck Mini Slip Dress, Orange & Green, Size: 14 Cream/green / Burnt Orange Floral
ÂŁ59.99 ÂŁ41.99 SUPERDRY−49%
DOROTHY PERKINS
Oasis Strappy Cowl Neck Maxi Bridesmaid Dress In Blush
ÂŁ88.24 ÂŁ45.00 DOROTHY PERKINSÂŁ50 to ÂŁ1008 pieces

DOROTHY PERKINS
Goddiva Sequin Cowl Neck Midi Dress In Medium Beige
ÂŁ85.00 DOROTHY PERKINSDOROTHY PERKINS
Oasis Cowl Neck Open Back Midi Bridesmaid Dress In Light Blue
ÂŁ69.00 DOROTHY PERKINS
DOROTHY PERKINS
Enorsia Cowl Neck Lurex Jersey Midi Dress In Pink
ÂŁ55.00 DOROTHY PERKINS
GODDIVA
Goddiva Sequin Cowl Neck Midi Dress
ÂŁ65.00 GODDIVA
GODDIVA
Cowl Neck Sequin Glitter Lurex Mini Dress - Red by Goddiva
ÂŁ95.00 GODDIVA
GODDIVA
Sequin Cowl Neck Midi Dress - Champagne by Goddiva
ÂŁ85.00 GODDIVA−15%
MISSPAP
MISSPAP Women's Premium Satin Cowl Neck Fishtail Maxi Bridesmaid Dress in Olive
ÂŁ59.00 ÂŁ50.15 MISSPAP−30%
DOROTHY PERKINS
Coast Honoured Sleeveless Cowl Neck Satin Maxi Bridesmaid Dress In Emerald
ÂŁ139.00 ÂŁ97.30 DOROTHY PERKINSWorth the splurge3 pieces
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