Top Picks
Goddiva Plus Wrap Back Flutter Sleeve Maxi
FIONA’S PICK GODDIVAGoddiva Plus Wrap Back Flutter Sleeve Maxi
ÂŁ65.00 GODDIVA
Monsoon Women's Orange Floral Print Tallie Cape Maxi Dress, Size:
ELLIE’S PICK MONSOONMonsoon Women's Orange Floral Print Tallie Cape Maxi Dress, Size:
ÂŁ140.00 ÂŁ70.00 MONSOON
Boho Maxi Smock Dress for Women - Tiered Floral V Neck Lantern Sleeve Long Dress - Summer Beach Holiday 2026
ZARA’S PICK MILANOOBoho Maxi Smock Dress for Women - Tiered Floral V Neck Lantern Sleeve Long Dress - Summer Beach Holiday 2026
ÂŁ31.15 ÂŁ18.69 MILANOO
Flutter Sleeve A-Line Chiffon Floral Printed Midi Dress - Magenta by Goddiva
DANI’S PICK GODDIVAFlutter Sleeve A-Line Chiffon Floral Printed Midi Dress - Magenta by Goddiva
ÂŁ33.60 GODDIVA
Short Puff Sleeve Mini Shift Dress In White Ditsy Floral Print, Women's Size UK
CHLOE’S PICK EGOShort Puff Sleeve Mini Shift Dress In White Ditsy Floral Print, Women's Size UK
ÂŁ7.00 EGO
How we pick

Quick word on how this list was made. Fiona, Ellie, Zara, Dani and Chloe picked their favourites from the holiday floral dress we found across loads of UK shops. No sponsored spots, no brand deals, just what they'd buy with their own money. We keep a mix of prices so there's something whether you're treating yourself or being sensible this month, and we limit how many come from one retailer. Stock and prices update regularly from each shop, so if something's gone, it's sold out rather than hidden.

We may earn a small commission if you buy through links on this page. It costs you nothing extra and helps keep the site running. How we make money

Layered Dipped Hem Floral Maxi - Blue by Goddiva
GODDIVA

Layered Dipped Hem Floral Maxi - Blue by Goddiva

ÂŁ18.00 GODDIVA
Short Puff Sleeve Mini Shift Dress In White Ditsy Floral Print, Women's Size UK
EGO

Short Puff Sleeve Mini Shift Dress In White Ditsy Floral Print, Women's Size UK

ÂŁ7.00 EGO
Yellow Floral Swing Dress
NEEDS NO LABEL

Yellow Floral Swing Dress

ÂŁ17.49 NEEDS NO LABEL
Cowl Halterneck Tie Back Tassel Hem Mini Dress In Multi Floral Print, Women's Size UK
EGO

Cowl Halterneck Tie Back Tassel Hem Mini Dress In Multi Floral Print, Women's Size UK

ÂŁ6.00 EGO
Purple Floral Wrap Midi Dress
NEEDS NO LABEL

Purple Floral Wrap Midi Dress

ÂŁ22.99 NEEDS NO LABEL
Wrap Back Flutter Sleeve Maxi - Beige by Goddiva Plus
GODDIVA

Wrap Back Flutter Sleeve Maxi - Beige by Goddiva Plus

ÂŁ32.50 GODDIVA
Lily & Me Leoni Dress
NATURAL COLLECTION

Lily & Me Leoni Dress

ÂŁ37.50 NATURAL COLLECTION
Cath Kidston Women's Floral Tie Neck Short-Sleeved Maxi Dress in Pink
MISSPAP

Cath Kidston Women's Floral Tie Neck Short-Sleeved Maxi Dress in Pink

ÂŁ105.00 MISSPAP
Layered Dipped Hem Floral Maxi - Beige by Goddiva
GODDIVA

Layered Dipped Hem Floral Maxi - Beige by Goddiva

ÂŁ18.00 GODDIVA
Furla Smocked Panel Embroidered Midi Dress In Blue
RAFFYA

Furla Smocked Panel Embroidered Midi Dress In Blue

ÂŁ120.00 RAFFYA
Goddiva Plus Wrap Back Flutter Sleeve Maxi
GODDIVA

Goddiva Plus Wrap Back Flutter Sleeve Maxi

ÂŁ65.00 GODDIVA
Multicoloured Floral Gathered Sleeve Midi Dress
NEEDS NO LABEL

Multicoloured Floral Gathered Sleeve Midi Dress

ÂŁ22.99 NEEDS NO LABEL
Lemon Floral Textured Halter Neck Fringe Detail Mini Dress
PRETTYLITTLETHING

Lemon Floral Textured Halter Neck Fringe Detail Mini Dress

ÂŁ9.75 PRETTYLITTLETHING
Bandeau Beaded Tassel Hem Ruched Open Back Mini Dress In Multi Floral Animal Print, Women's Size UK
EGO

Bandeau Beaded Tassel Hem Ruched Open Back Mini Dress In Multi Floral Animal Print, Women's Size UK

ÂŁ5.00 EGO
Wrap Flutter Sleeve Floral Midi Dress - Beige by Goddiva
GODDIVA

Wrap Flutter Sleeve Floral Midi Dress - Beige by Goddiva

ÂŁ15.00 GODDIVA
Flutter Sleeve A-Line Chiffon Floral Printed Midi Dress - Magenta by Goddiva
GODDIVA

Flutter Sleeve A-Line Chiffon Floral Printed Midi Dress - Magenta by Goddiva

ÂŁ33.60 GODDIVA
−40%Boho Floral Wrap Dress for Women - Printed V Neck Ruffle Sleeve Long Dress - Summer Beach Holiday 2026
MILANOO

Boho Floral Wrap Dress for Women - Printed V Neck Ruffle Sleeve Long Dress - Summer Beach Holiday 2026

ÂŁ31.15 ÂŁ18.69 MILANOO
−40%Boho Maxi Smock Dress for Women - Tiered Floral V Neck Lantern Sleeve Long Dress - Summer Beach Holiday 2026
MILANOO

Boho Maxi Smock Dress for Women - Tiered Floral V Neck Lantern Sleeve Long Dress - Summer Beach Holiday 2026

ÂŁ31.15 ÂŁ18.69 MILANOO
−48%Izabel London Floral One-Shoulder Pleated Maxi Dress In Orange
DOROTHY PERKINS

Izabel London Floral One-Shoulder Pleated Maxi Dress In Orange

ÂŁ50.48 ÂŁ26.25 DOROTHY PERKINS
−25%Love Sunshine Cornflower Blue Floral Print Midi Shirt Dress
DOROTHY PERKINS

Love Sunshine Cornflower Blue Floral Print Midi Shirt Dress

ÂŁ38.00 ÂŁ28.50 DOROTHY PERKINS
−15%M&co Cotton Midi Dress In Blue
DOROTHY PERKINS

M&co Cotton Midi Dress In Blue

ÂŁ34.00 ÂŁ28.90 DOROTHY PERKINS
−69%Jolie Moi Off Shoulder Chiffon Maxi Dress In Navy
DOROTHY PERKINS

Jolie Moi Off Shoulder Chiffon Maxi Dress In Navy

ÂŁ93.55 ÂŁ29.00 DOROTHY PERKINS
−15%Yumi Blue Floral Strappy Midi Dress With Front Tie
DOROTHY PERKINS

Yumi Blue Floral Strappy Midi Dress With Front Tie

ÂŁ45.00 ÂŁ38.25 DOROTHY PERKINS
−35%Jolie Moi Chiffon Split Sleeve Mini Dress In Light Pink
DOROTHY PERKINS

Jolie Moi Chiffon Split Sleeve Mini Dress In Light Pink

ÂŁ60.00 ÂŁ39.00 DOROTHY PERKINS
−50%Monsoon Women's Orange Floral Print Tallie Cape Maxi Dress, Size:
MONSOON

Monsoon Women's Orange Floral Print Tallie Cape Maxi Dress, Size:

ÂŁ140.00 ÂŁ70.00 MONSOON